Want to know a PR insider’s thoughts on the industry’s big questions? We hear you. Our Ask the Experts series poses big questions we know you’re dying to ask to some of the media industry’s top experts. Today, we’re talking with Andrea Lavinthal, Style and Beauty Director for PEOPLE magazine and PEOPLE.com. After beginning her […]



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Want to know a PR insider’s thoughts on the industry’s big questions? We hear you. Our Ask the Experts series poses big questions we know you want answered to some of the media industry’s top experts. Today, we’re talking with Brooke Danielson, Accessories Editor for Glamour. With roots in both Virginia and California, Brooke is […]



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Want to hear what PR insiders think about the industry’s biggest questions? We thought so. In our “Ask the Experts” series, we pose the big questions we know you’re dying to ask to top industry experts. This time we’re talking with Brittany Kozerski, the current Fashion Market Editor of Marie Claire magazine. Brittany covers the […]



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Want to know a PR insider’s thoughts on the industry’s big questions? We hear you. Our Ask the Experts series poses big questions we know you’re dying to ask to some of the media industry’s top experts. This time, we’re chatting with Cheryl Kramer Kaye, the current Executive Beauty Director at Shape magazine. Before her […]



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Ever wish you could ask media industry experts question? We thought so. That’s why we’re launching Ask The Expert, a new series of posts where we’ll ask one big question to one of the industry’s major players. First up is Sadie Murray, the go-to girly girl for all things style and beauty. A true Southern […]



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The media landscape is quickly changing (blink and you’ll probably be left behind), and I am lucky enough to say that I have been along for the ride. I started my career working at Time for the magazine’s quarterly style supplement, moved on to work at Forbes for both print and online covering women’s issues, […]



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Hello! Or should I say hola! I’m so happy to be writing this post for Tractenberg & Co. because those who know me—including Jacquie and her talented team—are well aware of my deep love for the Latina market. For those of you who don’t know me, I’m the editor of Glam Belleza Latina, Glamour’s new […]



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Even now, with the internet at its heels, TV continues to be a wildly influential medium. And since pitching TV is a whole different beast from pitching print and web media, we have an all-star Broadcast team dedicated to getting our clients valuable screen time. For our second media spotlight, we decided to reach out […]



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At Tractenberg & Co., we’re lucky enough to count some seriously amazing editors as friends. With years of experience in print and digital media, our friends are incomparable sources of advice and inspiration—and we want to share them with YOU. That’s why we’re starting our series “Media Spotlight.” With each installment, we’ll introduce you to […]



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